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Most often sweepstakes are run for the public, by the business, so that the public will get to know a new product, new line or the public will keep this particular business in mind. The point behind sweepstakes and contests is that if the public remembers your name, your brand or your product you are going to keep sales up in the months and years ahead.

Are you thinking about running a sweepstakes for your business? You can start of your sweepstakes by clearly thinking out all the rules for your sweepstakes. Leave nothing to the wandering or questioning mind. How are you going to get started? Easy here is a brief tt of what the sweepstakes consumers are going to be looking for first when they see or hear of your sweepstakes:

  • What is the prize
  • Are other prizes offered as well
  • Will there be a second chance drawing
  • What are the prize values
  • Is this sweepstakes limited to certain ages
  • Do you have to live in a certain area
  • How do you enter – on line or offline
  • Do you need an envelope or a postcard
  • What information needs written on the entry
  • How soon is the contest over
  • How many times can you enter
  • Any special restrictions that you want to put on who can enter this contest should be listed as well.

Now that you have all the specific information listed you are going to need to i the legal aspects of who can enter your contest, what parts of the country are prevented from entering your contest, and who can win (based on where you can ship the prize, etc).

The trick to a successful sweepstakes is going to be getting everyone who enters sweepstakes, collects freebies, and any one who might even be possibly interested in your product to see your sweepstakes. Here are a few leads on where to get your sweepstakes noticed:

Put a sign in your brick and mortar store window
Advertise in the sales ads in Sunday papers – this is the paper most often read
List the sweepstakes on your web site
Manually submit your sweepstakes to as many online publications as possible
Submit your information to publishing companies for monthly sweeps newsletters on and offline

Once you get your sweepstakes out there, others will take notice of your sweepstakes and put it in their mailers, flyers and in their weekly or monthly newsletters. Consumers, by the millions, purchase this type of information because this is their hobby and they in turn use word of mouth to tell their friends, neighbors and others about the best sweepstakes.


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